Chicago, IL (April 30, 2007) –Ideal Media, LLC announced that FoodService Directors' MenuDirections 2006 conference took second place in FOLIO magazine’s FAME Awards (Folio: Awards for Magazine Events).

The FAME Awards program recognizes excellence in magazine-powered events, honoring the most innovative and successful event concepts in publishing. MenuDirections 2006 was awarded the Silver Medal in the "Best Conference" category.

"We are extremely honored to be recognized by FOLIO and to receive this award," said Bill Anderson, publisher of FoodService Director. "MenuDirections is a tremendously valuable event for both our attendees and sponsors. FoodService Director magazine is proud to present this thriving conference year after year."

MenuDirections, which celebrated its 5^th annual conference this past March, is a conference that brings together foodservice directors and operations/purchasing managers from every market segment in the non-commercial foodservice industry for educational sessions, keynotes and networking. This unique event features an on-site foodservice facility tour, hands-on food demonstrations and the FoodService Director of the Month/Year Awards Gala.

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Ideal Media LLC owns and operates Restaurant Business, FoodService Director, Beverage World, Retail Merchandiser magazines and ID Access web portal.  Ideal Media LLC is headquartered in Chicago, IL with a satellite office in New York, NY.  www.IdealMediallc.com

Founded in 1999, Schofield Media Group publishes 26 business-to-business magazines and operates conferences & events in the US and UK. The company is headquartered in London and has regional offices in Chicago, New York, Boston, and Norwich. Divisions include Schofield Publishing UK, Schofield Media Chicago, RedCoat Publishing, Ideal Media and Schofield Healthcare Media.   www.SchofieldMediaGroup.com