Chicago/New York (March 16, 2005) –Ideal Media, a new division of Schofield Media Ltd., announced March 16 that it has acquired four major business-to-business magazines from VNU Business Media Inc. 

The BPA-audited magazines, all established and leading titles in their respective markets, are:

• Restaurant Business, founded in 1902, this Neal-award winning magazine provides vital information for restaurant industry professionals. Its 120,000 subscribers are in casual-dining, family style, fine-dining, quick-service and other sectors.

• FoodService Director focuses on the information needs of the non-commercial foodservice industry. The more-than 40,000 subscribers of this market-leading publication are leaders in contract management, corporate dining, educational, healthcare and other major sectors.

• Beverage World is for professionals in the international beverage production and distribution sectors, including soft drinks, beer and wine. It has a circulation of 34,000.

• Retail Merchandiser keeps mass retailers up-to-date on industry and consumer trends. This long-established magazine has a circulation of more than 20,000.

Ideal also acquired the magazines' Web sites and conferences/events, as well as ID Access, an online information source for food distribution managers and distributor sales professionals.

"We are thrilled about bringing on board these great magazines and their talented staffs," said Andrew Schofield, CEO and founder. "We see tremendous potential for these properties as part of our group, each of them representing exciting and dynamic markets."

Staffs for the magazines will be co-located in New York City and Chicago, headquarters of Schofield
Media and Ideal. "These titles are excellent, well-established brands in their markets," said Ideal President Julian Taylor. "We look forward to working with the great people at these publications and growing them in their markets even further."

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Founded in 1999, Schofield Media Group publishes business-to-business magazines and operates conferences & events in the US and UK. The company is headquartered in London and has regional offices in Chicago, Boston, and Norwich. Divisions include Schofield Publishing UK, Schofield Media Chicago and RedCoat Publishing.
www.SchofieldMediaGroup.com