CHICAGO, IL (May 18, 2005) – Ideal Media announced today that Scott Allmendinger has been named vice president/group publisher of Ideal Media's foodservice titles.

The titles include Restaurant Business, FoodService Director and ID Access. A seasoned foodservice professional, Mr. Allmendinger has been in the industry for over 33 years, 16 of them in foodservice operations.

"I am delighted to welcome back a highly respected leader like Scott to drive Ideal Media's foodservice titles," said Julian Taylor, president, Ideal Media. "He offers the best combination of experience, leadership, strategic thinking and values to succeed in this demanding role."

Allmendinger began his media career in 1987 with Restaurant Business (formerly owned by VNU, Inc.) where he served as associate publisher and editorial director. During his eight-year tenure at Restaurant Business, the magazine was awarded its first-ever Jesse H. Neal Award for editorial excellence, followed by five additional Neal citations. In addition, the magazine was named Best Foodservice Publication by Folio Magazine three consecutive years.

"This is an exciting time to be rejoining these titles," said Allmendinger. "The entrepreneurial spirit at Ideal Media is very similar to the culture of the old days, which fostered countless innovations in foodservice communications. It will be an exceptionally creative environment in which to produce meaningful business information tools."

After several years as president of three trade magazines in seafood and commercial marine at Diversified Communications, Allmendinger returned to VNU, Inc. in 1999 as vice president, business development. His responsibilities included growing non-traditional media products in the food, beverage and retail industries.

Most recently, Allmendinger was senior director for the Industry Solutions Group at the Culinary Institute of America in Hyde Park, NY, and Napa Valley. Prior to that, he served as chief sales & marketing officer at Gofish.com, an online publication and commercial trading exchange for the seafood industry.

"His proven innovation and management in publishing, multi-media and education will benefit both the magazines and our clients," said Mr. Taylor. "We are thrilled to have him on our team."

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Ideal Media is a business-to-business publisher focusing on the beverage, foodservice and retail industries. Publications include Beverage World, Restaurant Business, FoodService Director and the ID Access website. Ideal Media is headquartered in Chicago, IL with a satellite office in New York, NY.
www.IdealMediallc.com

Founded in 1999, Schofield Media Group publishes business-to-business magazines and operates conferences & events in the US and UK. The company is headquartered in London and has regional offices in Chicago, New York, Boston, and Norwich. Divisions include Schofield Publishing UK, Schofield Media Chicago, RedCoat Publishing and Ideal Media.
www.SchofieldMediaGroup.com